I love
Longchamp. And I think the ad campaign for the "it bag", spearheaded by
DigitasNYC, is
très adorable. In the first place, I just love advertisements, especially clever advertisements. In the second place, I love the use of English in a fun way for a French company -
sooo like the mid-century
Franglais our grandmothers,
Miss Piggy, and yours truly, are fond of using. Phrases like "I'm
très broke right now" or "Oh, that is just
sooo gauche" and "He did what?
Quel nightmare!" and so on. Obnoxious, yes, but a fun throw-back to the
cocktail party and
TV-dinner era.
Speaking of broke, though I love the "it bag", what I really pine for is
this little beauty:
If someone has an extra $850 just lying around, let me know...I'll give you my shipping address.
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